Finding a present for the person who has everything is a familiar Christmas headache, and more people are solving it by giving experiences. We built CraftCourses' broadcast PR campaign around the idea that craft workshops such as pottery, knitting and cookery classes create lasting memories while supporting small independent makers across the UK. The founder of CraftCourses went on air as a gifting expert, and we paired the interviews with on-air competitions. The campaign secured 21 items of radio and TV coverage, made up of 12 interviews and 9 on-air competitions, reaching 3.5 million, including GB News, GB News Radio, BBC Radio Nottingham and BBC Radio Derby.
21Items of coverage (12 interviews and 9 on-air competitions)
3.5 millionCombined reach
1h 32mTime on air
Coverage highlights
GB NewsTV
GB News RadioNational radio
BBC Radio NottinghamBBC radio
BBC Radio DerbyBBC radio
BBC Radio LeicesterBBC radio
Listen
GB News · 4m 13s
BBC Radio Nottingham · 6m 47s
0:00 / 6m 47s
The story
CraftCourses, Christmas
The aim
CraftCourses wanted to inspire people to give the gift of learning a new skill this Christmas, with CraftCourses as the go-to booking platform.
The message
Experience gifts like craft and cookery workshops are more meaningful than traditional presents, creating lasting memories and helping people connect with loved ones in a way material gifts simply cannot match.
The angle
Stuck for a present for the person who has everything? More people are giving experiences this Christmas, and craft workshops such as pottery, knitting and cookery classes create lasting memories while supporting small independent makers across the UK.
On air
The founder of CraftCourses, speaking as a gifting expert
The result
21 items of coverage (12 interviews and 9 on-air competitions) reaching 3.5 million, including GB News, GB News Radio, BBC Radio Nottingham, BBC Radio Derby.
About Christmas
Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Christmas for 2026?
Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
