The first working Monday of January is when family lawyers see a surge in enquiries from people deciding to separate, a moment the media calls National Divorce Day. For Chlikk Co-Parenting, we built a broadcast PR campaign around it, offering practical advice for co-parents on putting children first, staying flexible and communicating calmly. We put Chlikk's co-founders, both co-parents themselves, on air alongside a family law specialist across a radio day of interviews, plus TV. The campaign secured 5 items of radio and TV coverage reaching 2.6 million people, including Sky News TV, BBC Radio Wales and BBC Radio Newcastle.
Chlikk Co-Parenting wanted to raise national awareness of Chlikk and show separated parents the benefits of structured communication.
The message
Chlikk is a UK-built co-parenting app designed to reduce conflict, improve communication and protect children's wellbeing.
The angle
National Divorce Day, the first working Monday of January, when family lawyers see a surge in enquiries from people deciding to separate. The campaign offered practical advice for co-parents on putting children first, staying flexible and communicating calmly.
On air
The co-founders of Chlikk, both co-parents, alongside a family law specialist
The result
5 items of coverage reaching 2.6 million, including Sky News TV, BBC Radio Wales, BBC Radio Newcastle, BBC Radio Kent.
About National Divorce Day
National Divorce Day is the name the media gives to the first working Monday of January, which in 2027 is 4 January. It marks the point after Christmas when family law firms traditionally see a rise in enquiries about separation, and it has become a regular news hook for legal and relationship stories. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning National Divorce Day for 2027?
National Divorce Day next falls on Monday 4 January 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
