Over 2.6 million people in the UK were living with coronary heart disease, many without the support they needed. For the British Heart Foundation, we built a Valentine's Day broadcast PR campaign around its Valentine Appeal, which aimed to raise £1m for heart nurses and its heart information line. We put their spokesperson on air across a radio day of interviews, asking listeners to give a gift that saves lives and make 14 February a day to remember for heart patients and their families across the UK. The campaign secured 30 items of radio coverage reaching 5.8 million people, including BBC West Midlands and Tay FM.
British Heart Foundation wanted to raise awareness of its Valentine Appeal and encourage people to support it by giving a gift that saves lives.
The message
By giving a gift that saves lives, you can make 14 February a day to remember for heart patients and their families across the UK.
The angle
Over 2.6 million people in the UK were living with coronary heart disease, many without the support they needed. The charity's Valentine Appeal aimed to raise £1m for heart nurses and its heart information line.
The result
30 items of coverage reaching 5.8 million, including BBC West Midlands, Tay FM.
More campaigns for British Heart Foundation
British Heart Foundation has come back to Relations Group for other broadcast PR campaigns:
Valentine's Day falls on 14 February, a Sunday in 2027. As well as gifting and dating, it gives radio and TV a reason to cover relationships, money and wellbeing in the week before. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning Valentine's Day for 2027?
Valentine's Day next falls on Sunday 14 February 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
