In Northern Ireland, 20% of boys and 15% of girls aged 2 to 15 are overweight or obese, and a survey of secondary school children found 17% of 11 to 16 year olds having fizzy pop or energy drinks daily, with one in ten eating sweets or crisps before school. We used those findings to launch British Heart Foundation's annual Food4Thought campaign, which aims to help today's young people avoid becoming a generation who may not outlive their parents. A senior dietician from the British Heart Foundation Northern Ireland went on air across a radio day of interviews. The broadcast PR campaign secured 25 items of radio coverage reaching 9.2 million, including talkSPORT, Sky News Radio and BBC Radio Scotland.
25Items of coverage
9.2 millionCombined reach
1h 51mTime on air
Coverage highlights
Sky News RadioNational news network
talkSPORTNational radio
BBC Radio ScotlandBBC radio
97.4 Cool FMCommercial radio
Downtown RadioCommercial radio
BBC Radio DevonBBC radio
BBC Radio StokeBBC radio
BBC Radio NottinghamBBC radio
BBC Radio LeicesterBBC radio
BBC Radio ShropshireBBC radio
BBC Radio Hereford and WorcesterBBC radio
BBC Radio Coventry and WarwickshireBBC radio
Hear the coverage
BBC Radio Scotland
The story
British Heart Foundation
The aim
British Heart Foundation wanted to launch its Food4Thought campaign to tackle childhood obesity.
The message
The annual Food4Thought campaign aims to tackle childhood obesity and help today's young people avoid becoming a generation who may not outlive their parents.
The angle
A survey of secondary school children in Northern Ireland, where 20% of boys and 15% of girls aged 2 to 15 are overweight or obese, found 17% of 11 to 16 year olds having fizzy pop or energy drinks daily and one in ten eating sweets or crisps before school.
On air
A senior dietician from the British Heart Foundation Northern Ireland
The result
25 items of coverage reaching 9.2 million, including Sky News Radio, talkSPORT, BBC Radio Scotland, 97.4 Cool FM.
More campaigns for British Heart Foundation
British Heart Foundation has come back to Relations Group for other broadcast PR campaigns:
