As Movember moustaches grow, a survey found over half of men (53%) could not identify a weak flow when urinating as a common prostate cancer symptom, and 62% did not know one in eight men will be diagnosed. For Bayer, we used those findings to get men talking openly about the most common cancer in men in the UK, with six in ten Brits thinking many men would keep a diagnosis to themselves. A consultant clinical oncologist and a man sharing his own experience of diagnosis went on air across a radio day of interviews, urging men to learn the symptoms. The broadcast PR campaign secured 17 items of radio coverage reaching 4.4 million listeners, including Sky News Radio and BBC Radio Lancashire.
Bayer wanted to get men talking openly about prostate cancer and able to recognise its symptoms early.
The message
Prostate cancer is the most common cancer in men in the UK. Every man should learn the symptoms, check for signs, seek medical advice when needed and feel safe to talk about it.
The angle
As Movember moustaches grow, a survey found over half of men (53%) could not identify a weak flow when urinating as a common prostate cancer symptom, and 62% did not know one in eight men will be diagnosed. Six in ten Brits think many men would keep a diagnosis to themselves.
On air
A consultant clinical oncologist, alongside a man sharing his own experience of a prostate cancer diagnosis
The result
17 items of coverage reaching 4.4 million, including Sky News Radio and BBC Radio Lancashire.
About Movember
Movember runs through November, when participants grow a moustache, exercise or hold events to raise money for men's health. It began in Melbourne, Australia, in the early 2000s and now funds work on prostate cancer, testicular cancer, and mental health and suicide prevention. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Movember for 2027?
Movember next runs through November 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
