For some people, working from home is more than a lifestyle choice: for people with disabilities, carers and ex-forces personnel, it can be a career lifeline. Around Work From Home Week, we built Arise UK's broadcast PR campaign on that idea, pointing to figures showing over four million UK employees usually work from home, up 13% in five years. A representative of the company went on air across a radio day of interviews, explaining how Arise offers a genuine work from home opportunity to people who would otherwise struggle to find work. The campaign secured 96 items of radio coverage with a combined audience of 11.8 million, including BBC Radio Scotland and BBC Radio Cornwall.
Arise UK wanted to grow UK wide awareness of its business model through radio and TV interviews built on human interest employment stories.
The message
Arise offers a genuine work from home opportunity to people who would otherwise struggle to find work, including people leaving the armed forces, stay at home parents and people with disabilities.
The angle
Over four million UK employees usually work from home, up 13% in five years. For people with disabilities, carers and ex-forces personnel it is more than a lifestyle choice, it is a career lifeline.
On air
A representative of the company
The result
96 items of coverage reaching 11.8 million, including BBC Radio Scotland and BBC Radio Cornwall.
About Work From Home Week
Work From Home Week is a UK week created by Relations Group to look at home working, with brands giving advice on working well from home. A separate National Work From Home Week is marked in the United States in October. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Work From Home Week for 2026?
National Work From Home Week usually runs in the second week of October; the 2026 week has not been confirmed for the UK. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
