Hair Loss Awareness Month is one of the awareness days brands use to get on radio and TV. Relations Group has run 2 broadcast PR campaigns for it, for The Private Clinic of Harley Street and The D'Souza Clinic. The coverage ran to 23 broadcast items, heard by a combined audience of 6.4 million. Coverage included Radio News Hub, BBC Radio London, London Live, TalkTV, BBC Radio Leicester and more. Every campaign met or beat its coverage budget.
23Items of coverage
6.4 millionCombined reach
3h 38mTime on air
19Distinct outlets
Coverage highlights
Radio News HubNational news network
BBC Radio LondonBBC radio
London LiveTV
TalkTVTV
BBC Radio LeicesterBBC radio
BBC Radio LeedsBBC radio
London LiveTV
BBC Radio Sussex and SurreyBBC radio
BBC Radio BristolBBC radio
Listen
London Live · 5m 16s
BBC Radio London · 10m 52s
0:00 / 10m 52s
BBC Radio Sussex and Surrey · 11m 08s
0:00 / 11m 08s
BBC Radio Leicester · 6m 51s
0:00 / 6m 51s
The campaigns
The D'Souza Clinic, Hair Loss Awareness Month
The aim
The D'Souza Clinic wanted to warn people about black-market hair transplant clinics and position the clinic's surgeon as the UK's leading hair transplant expert.
The message
Choosing the right surgeon and clinic matters, as low-quality clinics are producing botched results that can further harm patients' mental health. Cheaper prices abroad do not guarantee quality.
The angle
For National Hair Loss Awareness Month, a warning that black-market hair transplants by unqualified technicians are spreading to the UK, leaving botched results, as hair restoration patients rise 157% and 85% of men experience hair loss in their lifetime.
On air
A hair transplant surgeon from The D'Souza Clinic who is president of the British Association of Hair Restoration Surgery, alongside a TV personality who shared his own hair transplant experience
The result
11 items of coverage reaching 2.1 million, including London Live, BBC Radio Sussex and Surrey, BBC Radio Bristol.
The Private Clinic of Harley Street, Hair Loss Awareness Month
The aim
The Private Clinic of Harley Street wanted to position its surgeon as a leading UK hair transplant expert and warn people about the rise of poor-quality clinics.
The message
Choosing the right surgeon and clinic matters, as a growing number of low-quality UK clinics are producing botched results that can further damage patients' confidence and mental health.
The angle
August is National Hair Loss Awareness Month, and 85% of UK men experience balding or alopecia in their lifetime. A black market in illegal, unqualified hair transplant surgery has spread to the UK, leaving patients with scarring, infection and worse hair loss, as demand for hair restoration rose 157% between 2008 and 2019.
On air
A specialist hair transplant surgeon at The Private Clinic of Harley Street
The result
12 items of coverage reaching 4.4 million, including Radio News Hub, BBC Radio London, London Live, TalkTV.
Hair Loss Awareness Month is marked in August, mainly in the US, where groups such as the American Hair Loss Association and the American Academy of Dermatology use it. It has no single founder. Clinics and brands use it to encourage people to get proper medical advice about hair loss. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Hair Loss Awareness Month for 2027?
Hair Loss Awareness Month next runs through August 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
