Glaucoma runs in families: if a close blood relative has it, you are at least four times more likely to develop it. For Glaucoma Awareness Week, we built Glaucoma UK's broadcast PR campaign around that message, reminding listeners that glaucoma affects over 700,000 people in the UK and is often symptomless until 40% of peripheral vision is lost. A spokesperson from Glaucoma UK went on air across a radio day of interviews alongside a father and son who both live with glaucoma, encouraging people to talk to their families and get an eye test every two years. The campaign secured 9 items of radio coverage reaching 2.6 million, including Greatest Hits Radio Bucks, Beds & Herts.
Glaucoma UK wanted to encourage people to talk to their families about glaucoma and get an eye test every two years.
The message
Glaucoma runs in families, and early detection through a regular eye test is the only way to prevent glaucoma sight loss. Glaucoma UK wants to end preventable glaucoma sight loss.
The angle
For Glaucoma Awareness Week, a reminder that glaucoma affects over 700,000 people in the UK, is often symptomless until 40% of peripheral vision is lost, and makes you at least four times more likely to develop it if a close blood relative has it.
On air
A spokesperson from Glaucoma UK, alongside a father and son who both live with glaucoma
The result
9 items of coverage reaching 2.6 million, including Greatest Hits Radio Bucks, Beds & Herts.
More campaigns for Glaucoma UK
Glaucoma UK has come back to Relations Group for other broadcast PR campaigns:
Glaucoma Awareness Week is run by the UK charity Glaucoma UK. It encourages people to learn about glaucoma and have regular eye tests, as around half of the estimated 1.1 million people in the UK with the condition do not know they have it. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Glaucoma Awareness Week for 2027?
Glaucoma Awareness Week usually runs in late June or early July; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
