Over 700,000 people in the UK have glaucoma, and half of them do not know it. The disease is often symptomless and can cause irreversible sight loss, yet a routine eye test can spot the early signs. For Glaucoma Awareness Week, with the number of people living with glaucoma expected to rise by 44% between 2015 and 2035, we helped Glaucoma UK get more people booking an eye test every two years. A leading glaucoma specialist went on air across a radio day of interviews plus TV. The broadcast PR campaign secured 6 items of radio and TV coverage reaching 2.7 million people, including talkRADIO, TalkTV and Notts TV.
Glaucoma UK wanted to get people booking an eye test every two years, because glaucoma is often symptomless and early detection prevents sight loss.
The message
Over 700,000 people in the UK have glaucoma and half do not know it. The only way to know is an eye test, and early diagnosis means a better outcome.
The angle
The number of people in the UK living with glaucoma is expected to rise by 44% between 2015 and 2035. The disease is often symptomless and can cause irreversible sight loss, but a routine eye test can spot the early signs so it can be treated.
On air
A leading glaucoma specialist
The result
6 items of coverage reaching 2.7 million, including talkRADIO, TalkTV, Notts TV.
More campaigns for Glaucoma UK
Glaucoma UK has come back to Relations Group for other broadcast PR campaigns:
Glaucoma Awareness Week is run by the UK charity Glaucoma UK. It encourages people to learn about glaucoma and have regular eye tests, as around half of the estimated 1.1 million people in the UK with the condition do not know they have it. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Glaucoma Awareness Week for 2027?
Glaucoma Awareness Week usually runs in late June or early July; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
