Awareness moment · Usually late June or early July
Glaucoma Awareness Week on air
Glaucoma Awareness Week is one of the awareness days brands use to get on radio and TV. Relations Group has run 2 broadcast PR campaigns for it, for Glaucoma UK and Glaucoma UK. The coverage ran to 15 broadcast items, heard by a combined audience of 5.3 million. Coverage included TalkTV, Notts TV, BBC Radio Newcastle, Greatest Hits Radio Bucks, Beds & Herts. Every campaign met or beat its coverage budget.
15Items of coverage
5.3 millionCombined reach
1h 01mTime on air
14Distinct outlets
Coverage highlights
TalkTVTV
Notts TVTV
BBC Radio NewcastleBBC radio
Greatest Hits Radio Bucks, Beds & HertsCommercial radio
Listen
TalkTV · 7m 37s
BBC Radio Newcastle · 8m 33s
0:00 / 8m 33s
Greatest Hits Radio Bucks, Beds & Herts · 0m 47s
0:00 / 0m 47s
The Health and Wellbeing Network · 3m 05s
0:00 / 3m 05s
Watch and listen
Notts TV · 4m 51s
The campaigns
Glaucoma UK, Glaucoma Awareness Week
The aim
Glaucoma UK wanted to encourage people to talk to their families about glaucoma and get an eye test every two years.
The message
Glaucoma runs in families, and early detection through a regular eye test is the only way to prevent glaucoma sight loss. Glaucoma UK wants to end preventable glaucoma sight loss.
The angle
For Glaucoma Awareness Week, a reminder that glaucoma affects over 700,000 people in the UK, is often symptomless until 40% of peripheral vision is lost, and makes you at least four times more likely to develop it if a close blood relative has it.
On air
A spokesperson from Glaucoma UK, alongside a father and son who both live with glaucoma
The result
9 items of coverage reaching 2.6 million, including Greatest Hits Radio Bucks, Beds & Herts.
Glaucoma UK wanted to get people booking an eye test every two years, because glaucoma is often symptomless and early detection prevents sight loss.
The message
Over 700,000 people in the UK have glaucoma and half do not know it. The only way to know is an eye test, and early diagnosis means a better outcome.
The angle
The number of people in the UK living with glaucoma is expected to rise by 44% between 2015 and 2035. The disease is often symptomless and can cause irreversible sight loss, but a routine eye test can spot the early signs so it can be treated.
On air
A leading glaucoma specialist
The result
6 items of coverage reaching 2.7 million, including TalkTV, Notts TV, BBC Radio Newcastle.
Glaucoma Awareness Week is run by the UK charity Glaucoma UK. It encourages people to learn about glaucoma and have regular eye tests, as around half of the estimated 1.1 million people in the UK with the condition do not know they have it. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Glaucoma Awareness Week for 2027?
Glaucoma Awareness Week usually runs in late June or early July; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
