Woolley & Co Solicitors, National Divorce Day 2022
- The aim
- Woolley & Co Solicitors wanted to position Woolley & Co Solicitors as the voice of authority in divorce law.
- The message
- Divorce doesn't have to be confrontational. It can be upsetting, but it can also be amicable.
- The angle
- New research among 2,000 UK adults ahead of the introduction of no-fault divorce in England and Wales in April 2022 found 'sadness' was the word most associated with divorce (44%). 55% of those who had divorced said the experience was negative, and 43% felt divorce forces people to blame and criticise each other.
- On air
- A family law solicitor from Woolley & Co
- The result
- 15 items of coverage reaching 1.7 million, including BBC Radio Newcastle, BBC Radio Derby, Radio Essex, BBC Radio Bristol.
Budget £4,500Delivered £6,350Above budget 41%On air 1h 19mServices interviews, research, spectrogram