Case study · ADHD Awareness Month 2022

Psychiatry UK

Psychiatry UK wanted to raise awareness of ADHD, its symptoms and the treatment available.

Part of ADHD Awareness Month on air →
10Items of coverage
2.9 millionCombined reach
59m 39sTime on air
10Distinct outlets

Coverage highlights

Listen
London Live · 3m 59s
That's TV - York · 1m 10s
Notts TV · 5m 24s

The story

Psychiatry UK, ADHD Awareness Month 2022

The aim
Psychiatry UK wanted to raise awareness of ADHD, its symptoms and the treatment available.
The message
Most adults with ADHD are undiagnosed, and the stigma attached to it causes problems at school, at work and in relationships.
The angle
ADHD Awareness Month and the myths that stop people getting diagnosed, such as the ideas that it only affects children or is caused by poor parenting. An estimated 2.6 million people in the UK could have ADHD, and many women and girls go undiagnosed because they do not show the typical signs.
On air
A psychiatrist from Psychiatry UK and a married couple both recently diagnosed with ADHD
The result
10 items of coverage reaching 2.9 million, including Radio News Hub, London Live, That's TV - York, BBC Radio Lancashire.
Budget £4,000Delivered £8,550Above budget 114%On air 59m 39sServices interviews

What the budget bought

£4,000
£8,550
£32,287
£96,861
24:1return on investment: PR value is 24 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

Planning ADHD Awareness Month for 2027?

ADHD Awareness Month next falls in October 2027. Talk to the team about getting your spokesperson on air.

Book a call with the team