When children were asked who they would most like to paint, the Queen beat two top footballers combined. Timed for the Queen's Platinum Jubilee, a Sudocrem survey of 1,000 children aged 7 to 11 found 46% would most like to paint the Queen, 40% would love to spend a whole day painting and drawing, and 65% have visited an art gallery only once or never. Working with Sudocrem's PR agency, we put a spokesperson for its My Little Masterpiece project on air across a day of radio and TV interviews, encouraging children to swap screens for painting, drawing and building dens. The broadcast PR campaign secured 13 items of radio and TV coverage reaching 813,000 people, including GB News.
Sudocrem wanted to encourage children to swap screens for outdoor play and creative pursuits such as painting, drawing and building dens.
The message
Sudocrem's My Little Masterpiece project aims to inspire creativity in children and show them that inspiration can be found everywhere they look.
The angle
Timed for the Queen's Platinum Jubilee, a Sudocrem survey of 1,000 children aged 7 to 11 found 46% would most like to paint the Queen, more than two top footballers combined. 40% would love to spend a whole day painting and drawing, and 65% have visited an art gallery only once or never.
On air
A spokesperson for Sudocrem's My Little Masterpiece project
The result
13 items of coverage reaching 813k, including GB News.
More campaigns for Sudocrem
Sudocrem has come back to Relations Group for other broadcast PR campaigns:
