Sweet Child O' Mine has the most iconic guitar riff of all, according to a nationwide study by Muse Group, named by 37% ahead of Eye of the Tiger and Another One Bites the Dust. Working with Muse Group's PR agency, we turned the findings into a broadcast PR campaign: 76% wish they could play guitar when they hear a favourite anthem, and over half of players say practising makes them happier. Muse Group's vice president of global business development went on air across a radio day of interviews, explaining how learning and playing music benefits the brain and mental health, and highlighting its Ultimate Guitar and MuseScore platforms. The campaign secured 10 items of radio coverage reaching 1.9 million listeners, including Boom Radio and BBC Radio Sheffield.
Delivered for a PR agency on behalf of Muse Group.
Muse Group wanted to highlight its Ultimate Guitar and MuseScore platforms and show how learning and playing music benefits the brain and mental health.
The message
Sharing and learning music has a healing impact, and playing or composing music can help the brain, lift mood and support mental health.
The angle
A nationwide study by music software provider Muse Group named Sweet Child O' Mine the most iconic guitar riff (37%), ahead of Eye of the Tiger and Another One Bites the Dust. 76% wish they could play guitar when they hear a favourite anthem, and over half of players say practising makes them happier.
On air
Muse Group's vice president of global business development
The result
10 items of coverage reaching 1.9 million, including Boom Radio, BBC Radio Sheffield.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
