Beyond Clinic, Neurodiversity Celebration Week 2024
- The angle
- Neurodiversity Celebration Week and the estimated 2.6 million people in the UK with ADHD. NHS backlogs mean long waits for diagnosis, leading some to self-diagnose and buy medication on the black market, while quick assessments and generic prescriptions risk misdiagnosis.
- On air
- Beyond Clinics' founder, who was himself diagnosed with ADHD
- The result
- 12 items of coverage reaching 2.2 million, including The Health and Wellbeing Network.
Budget £4,000Delivered £5,350Above budget 34%On air 1h 35mServices interviews
Read the case study →Uptimize, Neurodiversity Celebration Week 2024
- The aim
- Uptimize wanted to highlight how including people with different thinking styles, known as neuroinclusion, makes businesses stronger.
- The message
- Neuroinclusion is a proven way to attract and keep talent and to improve collaboration and innovation.
- The angle
- For Neurodiversity Celebration Week, research from Uptimize and the CIPD found 62% of employees believe their organisation fails to give meaningful support to neurodivergent staff. Only 30% of autistic people are in work, compared with 54% of all disabled people.
- On air
- An author and neurodiversity expert from Uptimize
- The result
- 7 items of coverage reaching 660k, including BBC Radio Derby, BBC Radio Stoke, BBC Radio Leicester, BBC Radio Hereford and Worcester.
Budget £4,000Delivered £5,250Above budget 31%On air 1h 34mServices interviews
Read the case study →