Uptimize, Neurodiversity Celebration Week 2024
- The aim
- Uptimize wanted to highlight how including people with different thinking styles, known as neuroinclusion, makes businesses stronger.
- The message
- Neuroinclusion is a proven way to attract and keep talent and to improve collaboration and innovation.
- The angle
- For Neurodiversity Celebration Week, research from Uptimize and the CIPD found 62% of employees believe their organisation fails to give meaningful support to neurodivergent staff. Only 30% of autistic people are in work, compared with 54% of all disabled people.
- On air
- An author and neurodiversity expert from Uptimize
- The result
- 7 items of coverage reaching 660k, including BBC Radio Derby, BBC Radio Stoke, BBC Radio Leicester, BBC Radio Hereford and Worcester.
Budget £4,000Delivered £5,250Above budget 31%On air 1h 34mServices interviews