Case study · World Hearing Day 2022

Flare Audio

Flare Audio wanted to encourage sales and direct people to Flare’s website for more information on products.

Part of World Hearing Day on air →
10Items of coverage
2.0 millionCombined reach
1h 54mTime on air
10Distinct outlets

Coverage highlights

Listen
Sky News Radio · 15m 12s
0:00 / 15m 12s

The story

Flare Audio, World Hearing Day 2022

The aim
Flare Audio wanted to encourage sales and direct people to Flare’s website for more information on products.
The message
Flare aims to Improve, Protect and Enhance our hearing experiences. The company is on a mission to help solve issues around sound and noise, with a focus on how distortion can negatively affect the sound we hear.
The angle
Noise does not only damage hearing, it makes us stressed. Around six million people in the UK have hyperacusis, where everyday sounds are intrusively loud, and World Health Organisation research links unpleasant noise to raised stress and a range of health problems.
On air
Flare Audio's co-founder
The result
10 items of coverage reaching 2.0 million, including Sky News Radio.
Budget £4,000Delivered £4,800Above budget 20%On air 1h 54mServices interviews, spectrogram

What the budget bought

£4,000
£4,800
£26,484
£79,453
20:1return on investment: PR value is 20 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

Planning World Hearing Day for 2027?

World Hearing Day next falls on 3 March 2027. Talk to the team about getting your spokesperson on air.

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