Thrive, Mental Health Awareness Week 2022
- The angle
- Mental Health Awareness Week and the launch of Thrive's 'I Get Help' campaign, encouraging open conversations about mental health at work and at home. Two in three adults said their mental health worsened in the first lockdown, and presenteeism linked to mental health is estimated to cost the UK economy £15.1 billion a year.
- On air
- Thrive's CEO and co-founder
- The result
- 4 items of coverage reaching 1.2 million, including GB News, BBC Radio Newcastle, BBC Radio WM.
Budget £3,000Delivered £3,800Above budget 27%On air 47m 39s
Read the case study →Personify Health, Mental Health Awareness Week 2024
- The angle
- New research for Mental Health Awareness Week found an estimated 5.1 million UK workers name job pressure as the main source of stress in their lives, with around 3.9 million stressed at work every day. Fewer than 3 in 10 (29%) feel their workplace offers adequate mental health support.
- On air
- A workplace health and wellbeing expert from Personify Health
- The result
- 9 items of coverage reaching 2.6 million, including The Health and Wellbeing Network, London Live, BBC Radio Leeds.
Budget £6,000Delivered £6,100Above budget 2%On air 47m 55sServices interviews, research
Read the case study →