Case study · Mental Health Awareness Week 2024

Personify Health

Personify Health on air for Mental Health Awareness Week.

Part of Mental Health Awareness Week on air →
9Items of coverage
2.6 millionCombined reach
47m 55sTime on air
9Distinct outlets

Coverage highlights

Listen
London Live · 5m 50s
BBC Radio Leeds · 12m 08s
0:00 / 12m 08s

The story

Personify Health, Mental Health Awareness Week 2024

The angle
New research for Mental Health Awareness Week found an estimated 5.1 million UK workers name job pressure as the main source of stress in their lives, with around 3.9 million stressed at work every day. Fewer than 3 in 10 (29%) feel their workplace offers adequate mental health support.
On air
A workplace health and wellbeing expert from Personify Health
The result
9 items of coverage reaching 2.6 million, including The Health and Wellbeing Network, London Live, BBC Radio Leeds.
Budget £6,000Delivered £6,100Above budget 2%On air 47m 55sServices interviews, research

What the budget bought

£6,000
£6,100
£23,289
£69,866
12:1return on investment: PR value is 12 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

Planning Mental Health Awareness Week for 2027?

Mental Health Awareness Week next falls in May 2027. Talk to the team about getting your spokesperson on air.

Book a call with the team