Awareness moment · 20 June 2027

Father's Day on air

Relations Group has put 2 brands on air for Father's Day in 2021: Menkind and Borough Box. The coverage ran to 50 broadcast items, heard by a combined audience of 5.0 million. Coverage included Radio News Hub, Greatest Hits Radio (South Coast), Greatest Hits Radio West Midlands, Nation Radio, Greatest Hits Radio Liverpool, North West and North Wales and more. Every campaign met or beat its coverage budget.

50Items of coverage
5.0 millionCombined reach
3h 28mTime on air
42Distinct outlets

Coverage highlights

Listen
Radio News Hub · 0m 30s
0:00 / 0m 30s

What the budget bought

£5,000
£8,475
£46,330
£138,991
28:1return on investment: PR value is 28 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget. Totals across all campaigns on this page.

The campaigns

Menkind, Father's Day 2021

The aim
Menkind wanted to raise awareness of MenKind as the UK's leading gift and gadget retailer.
The message
MenKind brings fun and innovative gifting to households and families.
The angle
New research ahead of Father's Day found almost a quarter (22%) of Brits value their dads more than they did a year earlier, and 12% said they could not have got through the past year without them. More than a quarter (27%) think fathers are the hardest family member to buy for.
On air
A spokesperson from MenKind
The result
38 items of coverage reaching 4.1 million, including Radio News Hub, Greatest Hits Radio (South Coast), Greatest Hits Radio West Midlands, Nation Radio.
Budget £2,000Delivered £5,450Above budget 172%On air 2h 28mServices interviews, competitions, research, spectrogram
Read the case study →

Borough Box, Father's Day 2021

The aim
Borough Box wanted to position Borough Box as the go-to online platform for food and drink gifts.
The message
Borough Box is a treat for food lovers, with gifts from independent producers.
The angle
A Father's Day radio competition giving listeners the chance to win a BoroughBox hamper of independent food and drink worth up to £50. Listeners called, tweeted or texted to say why their dad deserved it.
On air
Radio competitions
The result
12 items of coverage reaching 900k, including Panjab Radio.
Budget £3,000Delivered £3,025Above budget 1%On air 1h 00mServices competitions
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Planning Father's Day for 2027?

Father's Day next falls on 20 June 2027. Talk to the team about getting your spokesperson on air.

Book a call with the team