Case study · Father's Day 2021

Borough Box

Borough Box wanted to position Borough Box as the go-to online platform for food and drink gifts.

Part of Father's Day on air →
12Items of coverage
900kCombined reach
1h 00mTime on air
12Distinct outlets

Coverage highlights

The story

Borough Box, Father's Day 2021

The aim
Borough Box wanted to position Borough Box as the go-to online platform for food and drink gifts.
The message
Borough Box is a treat for food lovers, with gifts from independent producers.
The angle
A Father's Day radio competition giving listeners the chance to win a BoroughBox hamper of independent food and drink worth up to £50. Listeners called, tweeted or texted to say why their dad deserved it.
On air
Radio competitions
The result
12 items of coverage reaching 900k, including Panjab Radio.
Budget £3,000Delivered £3,025Above budget 1%On air 1h 00mServices competitions

What the budget bought

£3,000
£3,025
£10,288
£30,862
10:1return on investment: PR value is 10 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

Planning Father's Day for 2027?

Father's Day next falls on 20 June 2027. Talk to the team about getting your spokesperson on air.

Book a call with the team