Chlikk Co-Parenting, National Divorce Day 2026
- The aim
- Chlikk Co-Parenting wanted to raise national awareness of Chlikk and show separated parents the benefits of structured communication.
- The message
- Chlikk is a UK-built co-parenting app designed to reduce conflict, improve communication and protect children's wellbeing.
- The angle
- National Divorce Day, the first Monday of the year, when family lawyers see a surge in enquiries from people deciding to separate. The campaign offered practical advice for co-parents on putting children first, staying flexible and communicating calmly.
- On air
- The co-founders of Chlikk, both co-parents, alongside a family law specialist
- The result
- 5 items of coverage reaching 2.6 million, including Sky News TV, BBC Radio Wales, BBC Radio Newcastle, BBC Radio Kent.
Budget £3,000Delivered £6,250Above budget 108%On air 30m 37sServices interviews