Autism & ADHD, ADHD Awareness Month 2021
- The aim
- Autism & ADHD wanted to raise awareness of its educational and support work for people with autism and ADHD.
- The message
- Challenge the stigma of the ADHD label and show the reality of life with ADHD, for the person and everyone around them.
- The angle
- ADHD Awareness Month, tackling the myths and stigma that delay diagnosis. Around 1.5 million adults in the UK have ADHD but only 120,000 are formally diagnosed, and girls are less likely to be referred because they tend to be less hyperactive than boys.
- On air
- The founder and CEO of Autism & ADHD
- The result
- 8 items of coverage reaching 1.3 million, including GB News, BBC Radio Suffolk.
Budget £4,000Delivered £5,150Above budget 29%On air 1h 36mServices interviews