ZappedSkin, Acne Awareness Month 2022
- The aim
- ZappedSkin wanted to raise awareness of ZappedSkin and the services it provides.
- The message
- ZappedSkin is an online dermatology service offering video and text consultations with UK-trained consultant dermatologists, with treatment delivered to the patient's home.
- The angle
- Acne Awareness Month, and the fact that acne is not just a teenage problem. 95% of 11 to 30 year olds are affected at some point, around 1.5 million UK adults over 35 have acne, and people with acne are 63% more likely to develop depression, while NHS waits for treatment have grown.
- On air
- A consultant dermatologist from ZappedSkin
- The result
- 10 items of coverage reaching 2.1 million, including GB News, BBC Radio WM.
Budget £4,000Delivered £7,200Above budget 80%On air 1h 28mServices interviews
Read the case study →Skin+Me, Acne Awareness Month 2024
- The aim
- Skin+Me wanted to be positioned as industry experts and thought leaders.
- The message
- Explain what acne is, how it develops and what contributes to it, such as hormones, diet and lifestyle, and the range of treatments available.
- The angle
- During Acne Awareness Month, dermatologists warned about Brits, and particularly children, using potent influencer-promoted skincare products that can cause acne, burns and rashes. Acne affects 95% of Brits aged 11 to 30, and the advice was to keep routines simple and seek professional guidance.
- On air
- A leading dermatologist and Skin + Me's Head of Medical
- The result
- 11 items of coverage reaching 3.9 million, including GB News, TalkRadio, Clyde 1 FM, GB News Radio.
Budget £5,000Delivered £8,900Above budget 78%On air 59m 32sServices interviews, media training
Read the case study →