Skin+Me, Acne Awareness Month 2024
- The aim
- Skin+Me wanted to be positioned as industry experts and thought leaders.
- The message
- Explain what acne is, how it develops and what contributes to it, such as hormones, diet and lifestyle, and the range of treatments available.
- The angle
- During Acne Awareness Month, dermatologists warned about Brits, and particularly children, using potent influencer-promoted skincare products that can cause acne, burns and rashes. Acne affects 95% of Brits aged 11 to 30, and the advice was to keep routines simple and seek professional guidance.
- On air
- A leading dermatologist and Skin + Me's Head of Medical
- The result
- 11 items of coverage reaching 3.9 million, including GB News, TalkRadio, Clyde 1 FM, GB News Radio.
Budget £5,000Delivered £8,900Above budget 78%On air 59m 32sServices interviews, media training