Case study · New Year 2026

Army Benevolent Fund

Relations Group ran a broadcast PR campaign for Army Benevolent Fund around New Year 2026. A radio day of interviews put their spokesperson on air, securing 24 items of radio coverage with a combined audience of 5.4 million. Highlights included Smooth Radio North West, Heart North West and Capital North West.

Part of New Year on air →

24Items of coverage

5.4 millionCombined reach

1h 31mTime on air

Coverage highlights

Smooth Radio North WestCommercial radio
Heart North WestCommercial radio
Capital North WestCommercial radio
Greatest Hits Radio LiverpoolCommercial radio
BBC Radio WalesBBC radio
BBC Radio MerseysideBBC radio
Heart EssexCommercial radio
BBC Radio WMBBC radio
BBC Radio StokeBBC radio
BBC Radio EssexBBC radio
BBC Radio LeicesterBBC radio
Greatest Hits Radio EssexCommercial radio
Smooth Radio East AngliaCommercial radio
Smooth Radio EssexCommercial radio
BBC Radio Coventry and WarwickshireBBC radio
BBC Radio DerbyBBC radio
BBC Radio Hereford and WorcesterBBC radio
BBC Radio ShropshireBBC radio
Greatest Hits Radio York & North YorkshireCommercial radio
Hits Radio North YorkshireCommercial radio
Hits Radio EssexCommercial radio

Listen

BBC Radio Wales · 4m 52s

0:00 / 4m 52s

BBC Radio Merseyside · 6m 02s

0:00 / 6m 02s

BBC Radio WM · 9m 48s

0:00 / 9m 48s

The story

Army Benevolent Fund, New Year 2026

The aim: Army Benevolent Fund wanted to drive sign-ups for its challenges and volunteering with regionally relevant stories that make the charity feel joinable.
The message: It is not too late to reset your year: choose a more meaningful goal, take on a challenge or volunteer, and help provide lifetime support to soldiers and veterans when they need it most.
The angle: Many of us have already failed our New Year's resolutions by the end of January. The Army Benevolent Fund urged people to set a goal with value to others instead, taking on a challenge or fundraiser in 2026 to support soldiers, veterans and their families.
On air: Army Benevolent Fund supporters, including a veteran helped by the charity who is now fundraising for it and a serving soldier taking on a series of races
The result: 24 items of coverage reaching 5.4 million, including Smooth Radio North West, Heart North West, Capital North West, Greatest Hits Radio Liverpool.

Budget £6,750Delivered £15,300Above budget 127%On air 1h 31mServices interviews

More campaigns for Army Benevolent Fund

Army Benevolent Fund has come back to Relations Group for other broadcast PR campaigns:

About New Year

New Year's Day on 1 January marks the start of the calendar year and is a bank holiday across the UK. The days around it bring stories about resolutions, health goals and fresh starts, and the celebrations on New Year's Eve. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.

Planning New Year for 2027?

New Year's Day next falls on Friday 1 January 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team