Case study · Clocks Go Back 2021

eXciteOSA

Relations Group ran a broadcast PR campaign for eXciteOSA around Clocks Go Back 2021. A radio day of interviews put their spokesperson on air, securing 12 items of radio coverage with a combined audience of 1.2 million. Highlights included BBC Radio Three Counties.

Part of Clocks Go Back on air →
12Items of coverage
1.2 millionCombined reach
1h 39mTime on air

Coverage highlights

Listen
BBC Radio Three Counties · 7m 37s
0:00 / 7m 37s

The story

eXciteOSA, Clocks Go Back 2021

The message
Snoring and sleep apnoea can affect anyone and are linked to serious health conditions, and modern alternatives to CPAP masks, surgery and dramatic lifestyle changes can now be considered.
The angle
Snoring is often laughed off but can signal obstructive sleep apnoea (OSA), linked to hypertension, diabetes, stroke and heart disease. Around 64% of men and 45% of women snore and an estimated 1.5 million UK adults have OSA, with only around 15% diagnosed and treated.
On air
A consultant ENT surgeon and sleep specialist, and a person living with OSA who has used a new treatment device
The result
12 items of coverage reaching 1.2 million, including BBC Radio Three Counties.
Budget £4,300Delivered £4,400Above budget 2%On air 1h 39mServices interviews

More campaigns for eXciteOSA

eXciteOSA has come back to Relations Group for other broadcast PR campaigns:

About Clocks Go Back

British Summer Time ends at 2am on the last Sunday of October, when the clocks go back one hour to Greenwich Mean Time. It brings darker evenings and an extra hour in bed, and is a regular hook for stories about sleep, road safety and wellbeing. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.

Planning Clocks Go Back for 2027?

The clocks next go back at 2am on Sunday 31 October 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team