Case study · Christmas 2022

JOMO Club

Relations Group ran a broadcast PR campaign for JOMO Club around Christmas 2022. A radio day of interviews, plus TV, put their spokesperson on air, securing 12 items of radio and TV coverage with a combined audience of 1.8 million. Highlights included London Live, BBC Radio Three Counties and BBC Radio Lincolnshire.

Part of Christmas on air →
12Items of coverage
1.8 millionCombined reach
1h 06mTime on air

Coverage highlights

Listen
London Live · 0m 00s
BBC Radio Three Counties · 8m 12s
0:00 / 8m 12s
BBC Radio Lincolnshire · 0m 00s
0:00 / 0m 00s

The story

JOMO Club, Christmas 2022

The aim
JOMO Club wanted to be seen as a market leader in non-alcoholic drinks and promote the best alcohol-free drinks to enjoy over Christmas.
The message
JOMO stands for the 'Joy of Missing Out'. JOMO Club brings together the best-tasting alcohol-free spirits, mixers and mocktail recipes for people who want to stop drinking or drink more mindfully.
The angle
Almost half of UK adults are not drinking or plan to cut down, and 61% of drinkers drink more than usual over the festive season, with 1 in 5 suffering more hangovers, so it may be time to try alcohol-free alternatives and choose the 'Joy of Missing Out'.
On air
JOMO Club's founder and chief executive, an alcohol-free drinks expert
The result
12 items of coverage reaching 1.8 million, including London Live, BBC Radio Three Counties, BBC Radio Lincolnshire.
Budget £5,000Delivered £6,050Above budget 21%On air 1h 06mServices interviews, spectrogram

What the budget bought

£5,000
£6,050
£9,250
£27,750
6:1return on investment: PR value is 6 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

About Christmas

Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Christmas for 2026?

Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team