Case study · Christmas 2021

Prestige Hampers

Relations Group ran a broadcast PR campaign for Prestige Hampers around Christmas 2021. A radio day of interviews put their spokesperson on air, securing 14 items of radio coverage with a combined audience of 2.1 million. Highlights included BBC Radio Leeds, U105 and BBC Radio Sheffield.

Part of Christmas on air →
14Items of coverage
2.1 millionCombined reach
1h 13mTime on air

Coverage highlights

Listen
BBC Radio Leeds · 6m 19s
0:00 / 6m 19s
BBC Radio Sheffield · 6m 19s
0:00 / 6m 19s
BBC Radio Humberside · 6m 19s
0:00 / 6m 19s

The story

Prestige Hampers, Christmas 2021

The aim
Prestige Hampers wanted to promote its hampers as the ideal Christmas gift for loved ones and be seen as gifting experts.
The message
Christmas hampers are perfect for sharing with the family, and Prestige Hampers contain only the finest produce from the British Isles in an exceptional selection of artisan gift hampers and gourmet gifts.
The angle
A survey of 2,011 UK adults found 4 in 10 (40%) struggle to think of original Christmas gifts and almost a third never get an answer when they ask what people want. Cash or gift cards were the most wanted present (33%), ahead of a food or drinks hamper (27%).
On air
A gifting expert from Prestige Gifting
The result
14 items of coverage reaching 2.1 million, including BBC Radio Leeds, U105, BBC Radio Sheffield, BBC Radio Humberside.
Budget £6,000Delivered £6,350Above budget 6%On air 1h 13mServices interviews, research, spectrogram

About Christmas

Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Christmas for 2026?

Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team