Advantage Travel Centres, Blue Monday 2010
- The angle
- On Blue Monday, the most depressing day of the year, 94% of Brits were already thinking about summer holidays, yet the stress of planning and booking worries 81% of us, and online bookers often do not realise their holiday may not be fully protected.
- On air
- The managing director of Advantage Travel Centres, who is also chairman of the travel association ABTA
- The result
- 41 items of coverage (17 interviews and 24 on-air competitions) reaching 5.0 million, including Sky News Radio, Clyde 1 FM, Tay FM, BBC Radio Northampton.
Budget £2,500Delivered £2,950Above budget 18%On air 2h 57m
Read the case study →PayPlan, Blue Monday 2013
- The message
- Instead of getting gloomy on Blue Monday, people should face their debts now rather than later, because avoiding them carries risks for emotional and physical wellbeing.
- The angle
- On Blue Monday, new research suggested Brits are bad at dealing with their debt after the festive splurge, with an alarming number worried about facing up to it, and more of us spending when stressed or down.
- On air
- A psychologist and counsellor, a debt expert from PayPlan and a case study
- The result
- 63 items of coverage reaching 4.0 million, including BBC Radio Norfolk, BBC Radio Oxford, Voice FM.
Budget £8,000Delivered £11,000Above budget 38%On air 3h 22m
Read the case study →Greater Fort Lauderdale, Blue Monday 2016
- The aim
- Greater Fort Lauderdale wanted to raise awareness of the destination as an aspirational, sunny holiday choice for Brits.
- The message
- Greater Fort Lauderdale has more than 3,000 hours of sunshine a year against about 1,493 in the UK, so Blue Monday and winter blues are a mystery there.
- The angle
- Around half a million people in the UK are affected by Seasonal Affective Disorder each winter. With Blue Monday approaching, the UK's roughly 1,493 hours of annual sunshine were contrasted with more than 3,000 in Greater Fort Lauderdale, Florida.
- On air
- A psychologist and a representative of the Greater Fort Lauderdale Convention and Visitors Bureau
- The result
- 29 items of coverage reaching 1.9 million, including BBC Radio Northampton, Central FM.
Budget £4,000Delivered £6,525Above budget 63%On air 3h 19m
Read the case study →Jet2holidays, Blue Monday 2016
- The angle
- New research found over a quarter (26%) of UK adults felt down in the dumps in January, blaming cold wet weather (59%) and darker nights (50%). Yet 48% used Blue Monday to do something positive, and 21% booked a holiday to cheer themselves up.
- On air
- A psychologist and cognitive behavioural therapist, and a representative of Jet2holidays
- The result
- 16 items of coverage reaching 3.0 million, including Sky News Radio, Downtown Radio, BBC Radio WM, Central FM.
Budget £3,750Delivered £5,125Above budget 37%On air 1h 19m
Read the case study →Temple Spa, Blue Monday 2020
- The aim
- Temple Spa wanted to position Temple Spa as a leading UK brand for unisex products that help with rest, relaxation and wellbeing.
- The message
- Good rest and taking care of yourself are essential for mental wellbeing, for women and men alike. Temple Spa's products, described as a good night's sleep in a jar, can help reduce anxiety and promote wellbeing.
- The angle
- A new report timed for Blue Monday found 91% of Brits are concerned about their wellbeing and a quarter (25%) feel depressed in January. 31% have insomnia, and lack of sleep was named as one of the worst catalysts for poor mental health.
- On air
- Temple Spa's founder and managing director
- The result
- 17 items of coverage reaching 3.7 million, including Sky News Radio, Radio News Hub, Panjab Radio, Central FM.
Budget £5,000Delivered £5,850Above budget 17%On air 1h 14m
Read the case study →WriteWell Community, Blue Monday 2022
- The aim
- WriteWell Community wanted to launch its online writing for wellbeing community and show how writing for yourself can support mental wellbeing.
- The message
- Writing is not just for an audience. WriteWell Community offers a welcoming online space to write for your own wellbeing, where the process matters more than the final product.
- The angle
- With around 20% of people experiencing depression in January and Blue Monday on 17 January, research shows expressive writing can boost self-awareness and ease depressive symptoms, anxiety and stress. Professional Writing Academy launched WriteWell Community, the world's first online writing for wellness community.
- On air
- A writing for wellbeing practitioner and the founder of WriteWell Community
- The result
- 8 items of coverage reaching 1.5 million, including Radio News Hub, BBC Radio Leeds, BBC Radio Leicester, BBC Radio Bristol.
Budget £4,000Delivered £4,750Above budget 19%On air 54m 24sServices interviews
Read the case study →FoodCycle, Blue Monday 2023
- The aim
- FoodCycle wanted to highlight the benefits of community dining and encourage people to volunteer with or donate to the charity.
- The message
- Community dining brings people together over a free, nutritious meal, tackling loneliness and food waste during the cost-of-living crisis, and eating together benefits mental health.
- The angle
- A FoodCycle survey found 3 in 5 Britons think councils do too little to support community dining during the cost-of-living crisis, a quarter eat alone seven times a week, and 96% have never heard of community dining, yet nearly 1 in 2 would go if one ran locally.
- On air
- FoodCycle's chief executive
- The result
- 18 items of coverage reaching 3.3 million, including London Live, BBC Radio Solent, BBC Radio WM, BBC Radio Newcastle.
Budget £10,000Delivered £10,800Above budget 8%On air 1h 36m
Read the case study →Riviera Travel, Blue Monday 2025
- The aim
- Riviera Travel wanted to inspire winter wellness with a holiday to look forward to, highlighting its river cruises, escorted tours and solo holidays.
- The message
- Blue spaces such as rivers and waterways promote physical, mental and social wellbeing, and Riviera Travel's award-winning river cruises let travellers enjoy those benefits. Having travel plans to look forward to helps beat the January blues.
- The angle
- January is often the hardest month, with 27% of adults feeling lonely around Blue Monday. Research shows time by water lowers stress and improves mood, and solo travel by water is rising as a way to reset, with women making up 78% of solo travellers in 2024.
- On air
- A water travel expert from Riviera Travel
- The result
- 10 items of coverage reaching 1.6 million, including BBC Radio Hereford and Worcester, BBC Radio Shropshire, BBC Radio Cambridgeshire.
Budget £4,000Delivered £5,650Above budget 41%On air 1h 06mServices interviews, social media kit
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