Case study · New Year 2025

My Juniper

Relations Group ran a broadcast PR campaign for My Juniper around New Year 2025. A radio day of interviews put their spokesperson on air, securing 15 items of radio coverage with a combined audience of 2.8 million. Highlights included BBC Radio WM, BBC Radio Nottingham and BBC Radio Stoke.

Part of New Year on air →

15Items of coverage

2.8 millionCombined reach

3h 50mTime on air

Coverage highlights

BBC Radio WMBBC radio
BBC Radio NottinghamBBC radio
BBC Radio StokeBBC radio
BBC Radio DerbyBBC radio
BBC Radio LeicesterBBC radio
BBC Radio ShropshireBBC radio
BBC Radio Hereford and WorcesterBBC radio

Watch and listen

BBC Radio WM · 19m 37s

The story

My Juniper, New Year 2025

The aim: My Juniper wanted to position My Juniper as an expert voice on weight loss.
The message: Realistic, medically supported weight-loss goals, backed by safe, science-based treatment, lead to a healthier lifestyle.
The angle: Obesity is often biologically driven, so lifestyle changes alone don't always work, and weight-loss injections were in the news.
The result: 15 items of coverage reaching 2.8 million, including BBC Radio WM, BBC Radio Nottingham, BBC Radio Stoke, BBC Radio Derby.

On air 3h 50mServices interviews

About New Year

New Year's Day on 1 January marks the start of the calendar year and is a bank holiday across the UK. The days around it bring stories about resolutions, health goals and fresh starts, and the celebrations on New Year's Eve. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.

Planning New Year for 2027?

New Year's Day next falls on Friday 1 January 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team