Case study · 2011

Nectar Business

Relations Group ran a broadcast PR campaign for Nectar Business in 2011. A radio day of interviews put their spokesperson on air, securing 21 items of radio coverage with a combined audience of 6.3 million. Highlights included talkSPORT, BBC Radio Norfolk and BBC Radio Stoke.

21Items of coverage
6.3 millionCombined reach
2h 05mTime on air

Coverage highlights

The story

Nectar Business, 2011

The aim
Nectar Business wanted to launch its Small Business Awards and position itself as the leading loyalty programme for small firms.
The message
The Small Business Awards recognise exceptional small enterprises, celebrating best practice, great ideas and outstanding achievement, and are free to enter.
The angle
New research identified 'horkers', home workers combining private and professional lives: 39% take business calls while out with friends, 49% have a dedicated home office, and 46% of small business owners say working from home reduces stress.
On air
A well-known businesswoman judging the awards and a representative of Nectar Business
The result
21 items of coverage reaching 6.3 million, including talkSPORT, BBC Radio Norfolk, BBC Radio Stoke, U105.
Budget £2,500Delivered £4,975Above budget 99%On air 2h 05m

More campaigns for Nectar Business

Nectar Business has come back to Relations Group for other broadcast PR campaigns:

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