Case study · Small Business Advice Week 2010

Nectar Business

Relations Group ran a broadcast PR campaign for Nectar Business around Small Business Advice Week 2010. A radio day of interviews put their spokesperson on air, securing 11 items of radio coverage with a combined audience of 3.9 million. Highlights included BBC Scotland and BBC Radio Bristol.

Part of Small Business Advice Week on air →
11Items of coverage
3.9 millionCombined reach
1h 06mTime on air

Coverage highlights

The story

Nectar Business, Small Business Advice Week 2010

The aim
Nectar Business wanted to position Nectar Business as a leading authority on advice for small businesses and launch its 25 Top Tips guide.
The message
Nectar Business joined forces with a leading entrepreneur and a government advice service to launch a guide of 25 top tips covering marketing, cash flow, business tools, the environment and social media.
The angle
New research released in Small Business Advice Week found one in six entrepreneurs (16%) work for others for 16 to 20 years before starting up, one in 20 business owners have no formal qualifications, and 50% wanted a better work/life balance.
On air
A well-known entrepreneur and a representative of Nectar Business
The result
11 items of coverage reaching 3.9 million, including BBC Scotland, BBC Radio Bristol.
Budget £2,500Delivered £4,100Above budget 64%On air 1h 06m

More campaigns for Nectar Business

Nectar Business has come back to Relations Group for other broadcast PR campaigns:

About Small Business Advice Week

Small Business Advice Week is a UK campaign owned and run by Relations Group, which holds it as a registered trademark. It has run since 2004, bringing together experts and businesses to give free advice that helps the UK's small firms grow and cope with tough times. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.

Planning Small Business Advice Week for 2027?

Small Business Advice Week usually runs in September; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team