Damp hands are up to 1,000 times more likely to spread bacteria than dry hands, so how you dry them in a public toilet really matters. For World Toilet Day, we built Dyson's broadcast PR campaign around public toilet hygiene and the Dyson Airblade hand dryer, the only one with a HEPA filter removing 99.9% of bacteria, drying hands in about 10 seconds and using 80% less energy than a conventional dryer. We put their spokesperson on air across a radio day of interviews. The campaign secured 17 items of radio coverage reaching 5.5 million people, including IRN, TLRC, BBC Scotland and BBC Radio Newcastle.
Dyson wanted to show that Dyson is leading the way in improving public toilet standards with a fast, hygienic hand dryer.
The message
The Dyson Airblade hand dryer uses 80% less energy than a conventional dryer and is the only one with a HEPA filter removing 99.9% of bacteria, drying hands in about 10 seconds.
The angle
Damp hands are up to 1,000 times more likely to spread bacteria than dry hands. For World Toilet Day the pitch focused on public toilet hygiene and a hand dryer that uses a HEPA filter to remove 99.9% of bacteria.
The result
17 items of coverage reaching 5.5 million, including IRN, TLRC, BBC Scotland, BBC Radio Newcastle.
More campaigns for Dyson
Dyson has come back to Relations Group for other broadcast PR campaigns:
World Toilet Day is held every 19 November to draw attention to the global sanitation crisis and the aim of safe toilets for everyone by 2030. It was started in 2001 by the World Toilet Organization and became an official United Nations day in 2013. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning World Toilet Day for 2026?
World Toilet Day next falls on Thursday 19 November 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
