World Toilet Day is one of the awareness days brands use to get on radio and TV. Relations Group has run 2 broadcast PR campaigns for it, for Dyson and Dyson. The coverage ran to 50 broadcast items, heard by a combined audience of 11.1 million. Coverage included Smooth Radio, IRN, TLRC, BBC Scotland, BBC Radio Newcastle and more. Every campaign met or beat its coverage budget.
50Items of coverage
11.1 millionCombined reach
3h 44mTime on air
47Distinct outlets
Coverage highlights
Smooth RadioCommercial radio
IRNNational news network
TLRCNational news network
BBC ScotlandBBC radio
BBC Radio NewcastleBBC radio
BBC Radio LancashireBBC radio
BBC Radio SolentBBC radio
BBC Radio CornwallBBC radio
The campaigns
Dyson, World Toilet Day
The aim
Dyson wanted to show that Dyson is leading the way in improving public toilet standards with a fast, hygienic hand dryer.
The message
The Dyson Airblade hand dryer uses 80% less energy than a conventional dryer and is the only one with a HEPA filter removing 99.9% of bacteria, drying hands in about 10 seconds.
The angle
Damp hands are up to 1,000 times more likely to spread bacteria than dry hands. For World Toilet Day the pitch focused on public toilet hygiene and a hand dryer that uses a HEPA filter to remove 99.9% of bacteria.
The result
17 items of coverage reaching 5.5 million, including IRN, TLRC, BBC Scotland, BBC Radio Newcastle.
Dyson wanted to show that Dyson is committed to improving standards in public toilets with a fast, hygienic hand dryer.
The message
The Dyson Airblade uses a filter to remove 99.9% of bacteria before drying hands in around 10 seconds, and uses 80% less energy than a conventional hand dryer.
The angle
Damp hands are up to 1,000 times more likely to spread bacteria than dry hands, and traditional dryers heat unfiltered washroom air and blow it onto hands. Pitched to raise toilet hygiene awareness around World Toilet Day.
The result
33 items of coverage reaching 5.6 million, including Smooth Radio.
World Toilet Day is held every 19 November to draw attention to the global sanitation crisis and the aim of safe toilets for everyone by 2030. It was started in 2001 by the World Toilet Organization and became an official United Nations day in 2013. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning World Toilet Day for 2026?
World Toilet Day next falls on Thursday 19 November 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
