The UK spends £400 million a year on supplements, so for World Health Week we asked whether that money is being well spent. New evidence suggested many supplements are not absorbed efficiently by the body, and we built Bio-Strath's broadcast PR campaign around that finding. An expert from Bio-Strath went on air across a radio day of interviews, explaining how the clinically trialled herbal yeast formula helps with tiredness, the immune system and recovery from illness, and how a new laboratory study suggests it can enhance the absorption of nutrients from food and supplements. The campaign secured 19 items of radio coverage reaching 3.1 million listeners, including Sky News Radio.
Bio-Strath wanted to raise awareness of Bio-Strath as a way to boost health during World Health Week and be its sole supplement brand.
The message
Bio-Strath is a clinically trialled herbal yeast formula to help with tiredness, the immune system and recovery from illness. A new laboratory study suggests it can enhance the absorption of nutrients from food and supplements.
The angle
For World Health Week, the pitch asked whether the £400 million a year the UK spends on supplements is being well spent. New evidence suggested many supplements are not absorbed efficiently by the body.
On air
An expert from Bio-Strath
The result
19 items of coverage reaching 3.1 million, including Sky News Radio.
About World Health Week
World Health Week is a week created by Relations Group for UK health, wellbeing and medical brands to share advice on radio, from nutrition and sleep to fertility and dental care. It is separate from the World Health Organization's World Health Day on 7 April. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning a campaign around World Health Week?
The next dates for World Health Week have not been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
