Case study · Work From Home Week 2017

Star Leaf

Relations Group ran a broadcast PR campaign for Star Leaf around Work From Home Week 2017. A radio day of interviews put their spokesperson on air, securing 19 items of radio coverage with a combined audience of 2.2 million. Highlights included Jazz FM and Central FM.

Part of Work From Home Week on air →
19Items of coverage
2.2 millionCombined reach
1h 53mTime on air

Coverage highlights

The story

Star Leaf, Work From Home Week 2017

The angle
With rail and tube strikes hitting commuters, research found 53% of employed adults arrive at work stressed by their commute. Only 6.2% of job adverts mention flexible working, though 46% of employees want it and 82% feel more productive at home.
On air
A director of services at Star Leaf
The result
19 items of coverage reaching 2.2 million, including Jazz FM, Central FM.
Budget £5,000Delivered £5,375Above budget 8%On air 1h 53m

What the budget bought

£5,000
£5,375
£19,229
£57,686
12:1return on investment: PR value is 12 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

About Work From Home Week

Work From Home Week is a UK week created by Relations Group to look at home working, with brands giving advice on working well from home. A separate National Work From Home Week is marked in the United States in October. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.

Planning Work From Home Week for 2026?

National Work From Home Week usually runs in the second week of October; the 2026 week has not been confirmed for the UK. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team