Case study · Work From Home Week 2014

Arise UK

Relations Group ran a broadcast PR campaign for Arise UK around Work From Home Week 2014. A radio day of interviews put their spokesperson on air, securing 96 items of radio coverage with a combined audience of 115.3 million. Highlights included BBC Radio Scotland, U105 and BBC Radio Cornwall.

Part of Work From Home Week on air →

96Items of coverage

115.3 millionCombined reach

5h 04mTime on air

Coverage highlights

BBC Radio ScotlandBBC radio
U105Commercial radio
BBC Radio CornwallBBC radio
KMFM EastCommercial radio
KMFM WestCommercial radio
Central RadioCommercial radio
Voice FMCommercial radio

The story

Arise UK, Work From Home Week 2014

The aim: Arise UK wanted to grow UK wide awareness of its business model through radio and TV interviews built on human interest employment stories.
The message: Arise offers a genuine work from home opportunity to people who would otherwise struggle to find work, including people leaving the armed forces, stay at home parents and people with disabilities.
The angle: Over four million UK employees usually work from home, up 13% in five years. For people with disabilities, carers and ex-forces personnel it is more than a lifestyle choice, it is a career lifeline.
On air: A representative of the company
The result: 96 items of coverage reaching 115.3 million, including BBC Radio Scotland, U105, BBC Radio Cornwall, KMFM East.

Budget £7,000Delivered £14,150Above budget 102%On air 5h 04m

What the budget bought

Campaign budget

£7,000

Coverage delivered

£14,150

Advertising value equivalent (AVE)

£203,671

PR value

£611,014

87:1return on investment: PR value is 87 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

About Work From Home Week

Work From Home Week is a UK week created by Relations Group to look at home working, with brands giving advice on working well from home. A separate National Work From Home Week is marked in the United States in October. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.

Planning Work From Home Week for 2026?

National Work From Home Week usually runs in the second week of October; the 2026 week has not been confirmed for the UK. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team