Safer Internet Day is one of the awareness days brands use to get on radio and TV. Relations Group has run 3 broadcast PR campaigns for it, for Trend Micro, Avast and Surfshark. The coverage ran to 51 broadcast items, heard by a combined audience of 14.0 million. Coverage included BBC Radio Kent, Sky News Radio, BBC Radio FIVE LIVE (inc SPORTS EXTRA), BBC Radio Scotland, London Live and more. Every campaign met or beat its coverage budget.
51Items of coverage
14.0 millionCombined reach
5h 16mTime on air
47Distinct outlets
Coverage highlights
BBC Radio KentBBC radio
Sky News RadioNational news network
BBC Radio FIVE LIVE (inc SPORTS EXTRA)BBC radio
BBC Radio ScotlandBBC radio
London LiveTV
Jazz FMNational radio
The campaigns
Surfshark, Safer Internet Day
The aim
Surfshark wanted to be a trusted expert voice on data breaches around Safer Internet Day and help listeners stay safer online.
The message
Data breaches directly affect everyday UK internet users, often without them realising. Online safety does not need technical expertise, just awareness: simple steps like better password habits can materially reduce the risk.
The angle
Surfshark's annual study ranks the UK sixth in the world for data leaks, with 8.2 million accounts breached in 2025, around 16 every minute. The average Brit has now had their data exposed in breaches six times since 2004.
On air
Surfshark's research lead and its information security manager
The result
14 items of coverage reaching 2.6 million, including Sky News Radio.
New research found countries differ on when children become digitally responsible, with Germany at 13 and the UK at 14 and a half, while many social media sites only require users to be 13. Pitched for Safer Internet Day.
On air
A cyber security expert from Avast
The result
21 items of coverage reaching 10.1 million, including Sky News Radio, BBC Radio FIVE LIVE (inc SPORTS EXTRA), BBC Radio Scotland, London Live.
Research for Safer Internet Day found 1 in 16 parents had found details of their 10 to 16 year olds' drinking, smoking and sex lives online, and 42% of children shared chats they did not want parents to see.
On air
An online security expert from Trend Micro
The result
16 items of coverage reaching 1.4 million, including BBC Radio Kent.
Safer Internet Day began in Europe in 2004 and is led in the UK by the UK Safer Internet Centre, a partnership of Childnet, the Internet Watch Foundation and SWGfL. It promotes safe and positive use of technology for children and young people. The 2027 theme is digital wellbeing. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning Safer Internet Day for 2027?
Safer Internet Day next falls on Tuesday 9 February 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
