School leavers' social media skills count with small businesses: two thirds (66%) of SME decision makers value them, and 27% of managers look to young people to teach them about social networks. A survey released on GCSE results day became the hook for Salesforce's broadcast PR campaign, showing that nearly half (47%) of SMEs use social tools to engage customers. We put a social media expert and SME adviser on air across a radio day of interviews, positioning Salesforce as a leader in business collaboration. The campaign secured 27 items of radio coverage reaching 2.5 million, including BBC Scotland and BBC Radio Northampton.
Salesforce wanted to highlight the importance of social networking to SMEs and position Salesforce as a leader in business collaboration.
The message
Salesforce, the enterprise cloud computing company, found SMEs are becoming social enterprises, with nearly half using social networking tools to engage customers and 66% valuing a graduate's social media experience.
The angle
A survey released on GCSE results day found two thirds (66%) of SME decision makers value school leavers' social networking skills, and 27% of managers look to young people to teach them about social networks. Nearly half (47%) of SMEs use social tools to engage customers.
On air
A social media expert and SME adviser
The result
27 items of coverage reaching 2.5 million, including BBC Scotland, BBC Radio Northampton.
More campaigns for Salesforce
Salesforce has come back to Relations Group for other broadcast PR campaigns:
Results Day is when students in England, Wales and Northern Ireland get their exam results. In 2027, A level results are published on Thursday 12 August and GCSE results on Thursday 19 August. Colleges, universities and training providers use the week to talk about the options open to young people. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Results Day for 2027?
In 2027, A level results come out on 12 August and GCSE results on 19 August. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
