Migraine affects 1 in 7 people, over nine million in the UK, and there is no known cure. For Migraine Awareness Week, we helped YorkTest explore the long suspected link between food intolerances and migraine: over two thirds of sufferers believe certain foods trigger attacks, and tailored diets that remove trigger foods can ease symptoms. Their spokesperson went on air across a radio day of interviews, explaining that there is no one size fits all diet and that tailored testing helps people find their own trigger foods. The broadcast PR campaign secured 9 items of radio coverage reaching 852,000 listeners, including BBC Radio Devon and BBC Radio Three Counties.
9Items of coverage
852kCombined reach
54m 18sTime on air
The story
YorkTest, Migraine Awareness Week
The aim
YorkTest wanted to raise awareness of YorkTest and its food intolerance testing, and send listeners to its website for more information.
The message
There has long been a suspected link between food intolerances and migraine. There is no one size fits all diet, so tailored testing helps people find their own trigger foods.
The angle
Migraine affects 1 in 7 people, over nine million in the UK, with no known cure. Over two thirds of sufferers believe certain foods trigger attacks, and tailored diets that remove trigger foods can ease symptoms.
The result
9 items of coverage reaching 852k, including BBC Radio Devon, BBC Radio Three Counties.
More campaigns for YorkTest
YorkTest has come back to Relations Group for other broadcast PR campaigns:
Migraine Awareness Week is an annual UK week run by The Migraine Trust. It aims to show that migraine is a serious neurological condition rather than just a headache, and to push for better treatment and support. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Migraine Awareness Week for 2027?
Migraine Awareness Week usually runs in late September; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
