In the UK one in five children and one in twelve adults have eczema, and there is evidence that diet plays a role, yet food intolerance is rarely tested. For National Eczema Week, we helped YorkTest raise awareness of its food intolerance testing, with a story about how much eczema can affect quality of life and how reactions to foods vary from person to person. We put YorkTest's scientific director on air across a day of radio and TV interviews, pointing listeners to the YorkTest website for more information. The broadcast PR campaign secured 16 items of radio and TV coverage reaching 2.0 million people, including London Live.
YorkTest wanted to raise awareness of YorkTest and its food intolerance testing, and send listeners to its website for more information.
The message
There are more than 10 types of eczema, and it can badly affect quality of life. Skin conditions account for 15 to 20% of a GP's workload, and diet can play a part.
The angle
In the UK one in five children and one in twelve adults have eczema. There is evidence that diet plays a role, yet food intolerance is rarely tested, and reactions to foods vary from person to person.
On air
YorkTest's scientific director
The result
16 items of coverage reaching 2.0 million, including London Live.
More campaigns for YorkTest
YorkTest has come back to Relations Group for other broadcast PR campaigns:
National Eczema Week is an annual week in September that raises awareness of eczema and the needs of people living with it. It is run by the UK charity Eczema UK, formerly the National Eczema Society. In 2026 it ran from 12 to 19 September. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning National Eczema Week for 2027?
National Eczema Week usually runs in mid-September; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
