Case study · World Heart Day 2020

California Walnuts

Relations Group ran a broadcast PR campaign for California Walnuts around World Heart Day 2020. A radio day of interviews put their spokesperson on air, securing 14 items of radio coverage with a combined audience of 3.6 million. Highlights included Sky News Radio, Radio News Hub and Downtown Radio.

Part of World Heart Day on air →
14Items of coverage
3.6 millionCombined reach
1h 47mTime on air

Coverage highlights

The story

California Walnuts, World Heart Day 2020

The aim
California Walnuts wanted to raise awareness of its health benefits and promote how walnuts support heart health on World Heart Day.
The message
Walnuts are the only tree nut with a significant amount of plant based omega-3, which contributes to the maintenance of normal blood cholesterol levels. Enjoy a handful a day as a snack or in simple recipes.
The angle
Using World Heart Day and the September reset after lockdown to encourage people to make California Walnuts a new daily habit for heart health.
The result
14 items of coverage reaching 3.6 million, including Sky News Radio, Radio News Hub, Downtown Radio, Panjab Radio.
Budget £5,000Delivered £5,225Above budget 4%On air 1h 47m

More campaigns for California Walnuts

California Walnuts has come back to Relations Group for other broadcast PR campaigns:

What the budget bought

£5,000
£5,225
£15,371
£46,112
9:1return on investment: PR value is 9 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

About World Heart Day

World Heart Day is run by the World Heart Federation and falls on 29 September each year. It raises awareness of heart disease and stroke and of how people can reduce their risk. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.

Planning World Heart Day for 2027?

World Heart Day next falls on Wednesday 29 September 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team