Nearly half of adults over 25 have high blood pressure, yet 78% do not know their reading and only 18% measure it. New research for World Heart Day also found almost a third (32%) of Brits use home technology to monitor their health, and we built Braun's broadcast PR campaign around those findings. We put a GP and a representative of a blood pressure charity on air across a radio day of interviews, talking listeners through why knowing your blood pressure matters. The campaign secured 18 items of radio coverage reaching 3.2 million listeners, including BBC Radio Scotland, BBC Radio Sussex and Surrey and BBC Radio Manchester.
Part of World Heart Day on air →World Heart Day is run by the World Heart Federation and falls on 29 September each year. It raises awareness of heart disease and stroke and of how people can reduce their risk. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
World Heart Day next falls on Wednesday 29 September 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
Book a call with the teamWe use analytics cookies to see how people use this site, so we can improve it. They are only set if you accept. Privacy policy