World COPD Day is one of the awareness days brands use to get on radio and TV. Relations Group has run 2 broadcast PR campaigns for it, for British Lung Foundation and Luft For Life. The coverage ran to 32 broadcast items, heard by a combined audience of 6.0 million. Coverage included Sky News Radio, London Live, BBC Radio Sheffield, BBC Radio Essex, BBC Radio Nottingham and more. Every campaign met or beat its coverage budget.
32Items of coverage
6.0 millionCombined reach
3h 56mTime on air
30Distinct outlets
Coverage highlights
Sky News RadioNational news network
London LiveTV
BBC Radio SheffieldBBC radio
BBC Radio EssexBBC radio
BBC Radio NottinghamBBC radio
Listen
Panjab Radio · 10m 00s
0:00 / 10m 00s
Sky News Radio · 0m 30s
0:00 / 0m 30s
The campaigns
Luft For Life, World COPD Day
The aim
Luft For Life wanted to show people with breathing conditions that respiratory muscles can be trained to improve breathing.
The message
Respiratory muscles can be trained just like any other muscle, and devices such as the Breather can help people regain control of their breathing.
The angle
On World COPD Day, with COPD affecting 1.2 million people in the UK and cases up 27% in a decade, a study showed two weeks of training with the Breather increased respiratory muscle strength by 31%, against 8% in a control group.
On air
Luft For Life's chief executive
The result
17 items of coverage reaching 2.9 million, including Sky News Radio.
British Lung Foundation wanted to encourage people to take lung health seriously and use its online breath test.
The message
Millions of people have COPD without a diagnosis, and it is the second biggest cause of death from lung disease. Anyone getting out of breath doing everyday tasks should take their lung health seriously.
The angle
Millions of people in the UK have COPD without knowing it, with 115,000 diagnosed each year, a new case every five minutes. The charity used World COPD Day to urge anyone getting out of breath on everyday tasks to take lung health seriously.
On air
The charity's honorary medical adviser and its chief operating officer
The result
15 items of coverage reaching 3.1 million, including Sky News Radio, London Live, BBC Radio Sheffield, BBC Radio Essex.
World COPD Day is held on the third Wednesday in November. It was established in 2002 by the Global Initiative for Chronic Obstructive Lung Disease (GOLD) to raise awareness of chronic obstructive pulmonary disease and improve care for people living with it. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning World COPD Day for 2027?
World COPD Day next falls on Wednesday 17 November 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
