Case study · New Year 2014

Powerleague

Relations Group ran a broadcast PR campaign for Powerleague around New Year 2014. Interviews and on-air competitions put the brand on air, securing 24 items of radio coverage (12 interviews and 12 on-air competitions) with a combined audience of 3.2 million. Highlights included BBC Radio Lancashire.

Part of New Year on air →
24Items of coverage (12 interviews and 12 on-air competitions)
3.2 millionCombined reach
2h 09mTime on air

Coverage highlights

The story

Powerleague, New Year 2014

The aim
Powerleague wanted to raise awareness of Powerleague as a convenient UK sports facility and promote the health benefits of five-a-side football.
The message
Five-a-side football is better for you than the gym, according to university research, and team sports make exercise more enjoyable.
The angle
New research found 42% of men are obese, rising to 47% by 2035, and men over 50 are nearly twice as likely as women to have undiagnosed diabetes. A journal article showed football can help reduce high blood pressure.
On air
A Powerleague spokesperson with 13 years' experience in the football industry
The result
24 items of coverage (12 interviews and 12 on-air competitions) reaching 3.2 million, including BBC Radio Lancashire.
Budget £1,500Delivered £2,725Above budget 82%On air 2h 09m

What the budget bought

£1,500
£2,725
£29,354
£88,062
59:1return on investment: PR value is 59 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

About New Year

New Year's Day on 1 January marks the start of the calendar year and is a bank holiday across the UK. The days around it bring stories about resolutions, health goals and fresh starts, and the celebrations on New Year's Eve. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.

Planning New Year for 2027?

New Year's Day next falls on Friday 1 January 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team