Case study · Mental Health Awareness Week 2019

Mental Health Foundation

Relations Group ran a broadcast PR campaign for Mental Health Foundation around Mental Health Awareness Week 2019. A radio day of interviews put their spokesperson on air, securing 20 items of radio coverage with a combined audience of 7.9 million. Highlights included Sky News Radio, Radio News Hub and Panjab Radio.

Part of Mental Health Awareness Week on air →
20Items of coverage
7.9 millionCombined reach
1h 52mTime on air

Coverage highlights

The story

Mental Health Foundation, Mental Health Awareness Week 2019

The aim
Mental Health Foundation wanted to raise awareness of Mental Health Awareness Week and use radio interviews to share new research on body image.
The angle
A new survey of teenagers aged 13 to 19 for Mental Health Awareness Week, themed on body image, found 31% felt ashamed about their body image and 40% said social media images had caused them to worry.
On air
A director from the charity and a make-up artist who advises on eating disorders
The result
20 items of coverage reaching 7.9 million, including Sky News Radio, Radio News Hub, Panjab Radio.
Budget £4,000Delivered £9,925Above budget 148%On air 1h 52m

More campaigns for Mental Health Foundation

Mental Health Foundation has come back to Relations Group for other broadcast PR campaigns:

About Mental Health Awareness Week

Mental Health Awareness Week has been run by the Mental Health Foundation since 2001. It takes place in May, usually in the second full week, and each year focuses on a theme to promote good mental health and challenge stigma. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.

Planning Mental Health Awareness Week for 2027?

Mental Health Awareness Week usually runs in the second full week of May. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team