Only 9% of UK start-up funding goes to women-run businesses, and women are 63% less likely than men to get funding. For International Women's Day, we turned those figures into a story for Women Owned Biz, a free international business directory for women who run or want to start a business. We put its founder and chief executive on air across a radio day of interviews, explaining that a third of women say funding is their biggest barrier, that up to £250 billion could be added to the economy, and that support and a worldwide community are there for them. The broadcast PR campaign secured 14 items of radio coverage reaching 3.6 million listeners, including Sky News Radio and Radio News Hub.
Women Owned Biz wanted to raise awareness that support is available for women in business and encourage them to register on its website.
The message
Support and a worldwide community are available for women who run or want to start a business, and Women Owned Biz is a free international business directory for them.
The angle
Only 9% of UK start-up funding goes to women-run businesses, and women are 63% less likely than men to get funding. A third of women say funding is their biggest barrier, while up to £250 billion could be added to the economy.
On air
The founder and chief executive of Women Owned Biz
The result
14 items of coverage reaching 3.6 million, including Sky News Radio and Radio News Hub.
About International Women's Day
International Women's Day grew out of labour movements in North America and Europe in the early 1900s and was first marked in 1911. The United Nations recognised it in 1977. It celebrates women's achievements and supports the push for gender equality. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning International Women's Day for 2027?
International Women's Day next falls on Monday 8 March 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
