International Women's Day is one of the awareness days brands use to get on radio and TV. Relations Group has run 5 broadcast PR campaigns for it, for The International Association of Bookkeepers, Gallagher Premiership Rugby, Women Owned Biz, The Joy Club and FemX. The coverage ran to 67 broadcast items, heard by a combined audience of 22.2 million. Coverage included Sky News Radio, Radio News Hub, Jazz FM, BBC Radio Three Counties and more. Every campaign met or beat its coverage budget.
67Items of coverage
22.2 millionCombined reach
7h 07mTime on air
51Distinct outlets
Coverage highlights
Sky News RadioNational news network
Radio News HubNational radio
Jazz FMNational radio
BBC Radio Three CountiesBBC radio
Radio News HubNational news network
BBC Radio DevonBBC radio
BBC Radio NorthamptonBBC radio
BBC Radio MerseysideBBC radio
BBC Radio LeedsBBC radio
BBC South TodayTV
BBC Radio WMBBC radio
BBC Radio NottinghamBBC radio
Listen
BBC South Today · 2m 32s
BBC Radio Merseyside · 13m 31s
0:00 / 13m 31s
BBC Radio WM · 11m 37s
0:00 / 11m 37s
BBC Radio Leeds · 7m 20s
0:00 / 7m 20s
The campaigns
The Joy Club, International Women's Day
The aim
The Joy Club wanted to position itself as a community that fights to improve its members' lives and drive new member sign-ups.
The message
The Joy Club community is challenging ageism this International Women's Day with #WeCanAgeJoyfully, highlighting how gender bias gets worse as women grow older.
The angle
This International Women's Day, members of an online community of over-50s joined forces to highlight the 'invisible generation' of older women, who face a 56% pension shortfall compared with men and are more likely to live in poverty in later life.
On air
The Joy Club's founder
The result
7 items of coverage reaching 1.6 million, including BBC Radio Merseyside, BBC Radio Leeds, BBC Radio Devon.
FemX wanted to position itself as a ground-breaking app helping women understand their bodies and break the silence around female health.
The message
Your health in your hands with FemX: empower yourself without fear of being judged.
The angle
Ahead of International Women's Day, research showed myths about periods persist in the UK: 48% of girls feel embarrassed by their period and one in three young people felt unprepared for their first. Globally, at least 500 million women lack adequate facilities for menstrual hygiene.
On air
The founder of the FemX women's health app
The result
12 items of coverage reaching 2.3 million, including BBC South Today, BBC Radio Merseyside, BBC Radio WM, BBC Radio Nottingham.
Women Owned Biz wanted to raise awareness that support is available for women in business and encourage them to register on its website.
The message
Support and a worldwide community are available for women who run or want to start a business, and Women Owned Biz is a free international business directory for them.
The angle
Only 9% of UK start-up funding goes to women-run businesses, and women are 63% less likely than men to get funding. A third of women say funding is their biggest barrier, while up to £250 billion could be added to the economy.
On air
The founder and chief executive of Women Owned Biz
The result
14 items of coverage reaching 3.6 million, including Sky News Radio and Radio News Hub.
Gallagher Premiership Rugby, International Women's Day
The aim
Gallagher Premiership Rugby wanted to announce a new brand ambassador and use research to show the impact of sport on women.
The message
Research shows sport gives young women confidence and a distraction from school and social media pressures, and rugby was voted the most inclusive sport in the UK.
The angle
For International Women's Day, new research found young women, parents and teachers strongly believe there should be more female role models in sport, and that sport, rugby in particular, builds confidence.
On air
A professional rugby player, former Rugby World Cup winner and newly announced brand ambassador
The result
13 items of coverage reaching 1.8 million, including Radio News Hub, BBC Radio Devon, BBC Radio Northampton.
The International Association of Bookkeepers, International Women's Day
The aim
The International Association of Bookkeepers wanted to raise awareness of the IAB as a prestigious not-for-profit body for professional bookkeepers and show the flexible career bookkeeping offers.
The angle
For International Women's Day, flexible working was pitched as a route to better work-life balance: 53% think they would be more productive working flexibly and 8.7 million want it. Bookkeeping was offered as a flexible career for working mothers, students and aspiring entrepreneurs.
On air
The association's chief executive, who is also a bookkeeper
The result
21 items of coverage reaching 12.9 million, including Sky News Radio, Radio News Hub, Jazz FM, BBC Radio Three Counties.
International Women's Day grew out of labour movements in North America and Europe in the early 1900s and was first marked in 1911. The United Nations recognised it in 1977. It celebrates women's achievements and supports the push for gender equality. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning International Women's Day for 2027?
International Women's Day next falls on Monday 8 March 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
