Case study · Christmas 2012

Gadget Show Live

Relations Group ran a broadcast PR campaign for Gadget Show Live around Christmas 2012. A radio day of interviews put their spokesperson on air, securing 18 items of radio coverage with a combined audience of 2.1 million. Highlights included BBC Radio Essex, BBC Radio Norfolk and BBC Radio Stoke.

Part of Christmas on air →

18Items of coverage

2.1 millionCombined reach

2h 33mTime on air

Coverage highlights

BBC Radio EssexBBC radio
BBC Radio NorfolkBBC radio
BBC Radio StokeBBC radio
BBC Radio Three CountiesBBC radio
BBC Radio SuffolkBBC radio
BBC Radio CambridgeshireBBC radio
BBC Radio NorthamptonBBC radio

The story

Gadget Show Live, Christmas 2012

The aim: Gadget Show Live wanted to raise awareness of the Gadget Show Live at Christmas show in November 2012 and encourage people to attend.
The angle: Research busted digital myths: as many women as men are into technology, and nine in ten people planned to buy a tech gift for a woman they know. Nearly half of children have a mobile phone and 86% of households have a games console.
On air: A technology expert and television presenter
The result: 18 items of coverage reaching 2.1 million, including BBC Radio Essex, BBC Radio Norfolk, BBC Radio Stoke, BBC Radio Three Counties.

Budget £3,300Delivered £3,950Above budget 20%On air 2h 33m

About Christmas

Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Christmas for 2026?

Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team